Preppy

Once referring to a style evocative of preparatory school (think popped collars and cable-knit sweaters), the preppy style now includes neon colors (particularly pink and yellow), elaborate iced Starbucks drinks, extensive skin care routines with trendy product lines, and hinges heavily on wealth and brand-awareness. On TikTok, #preppy also often includes a genre of “mean girl” videos designed to shame people for wearing off-brand clothes, having messy or natural hair, and “looking poor.”